Juan Carlos Herran

I grew up watching people lose everything. Art became how I held onto what was real and now I leave pieces of that behind wherever I go.

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You decide who will appear in Artforum Magazine, take home $25,000, and display their work at The Art of Elysium's Salon!

Voting for the Top 20 ends Thursday the 14th of May at 7PM PDT

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What is your favorite type of art to create?

I work mostly in black and grey realism and surrealism. I like pieces that feel alive even years later. Tattoos aren’t temporary moments they stay with people through their whole lives. That permanence matters to me. I try to create work that carries emotion, memory, and identity, not just images on skin.

Where do you find inspiration?

I come from a rough place, and instead of hiding that, I carry it with pride. A lot of my inspiration comes from the people I meet and the stories they trust me with. Tattooing is permanent, and that responsibility means everything to me. I chose this path because every piece is different, every person is different, and I let the work speak for itself.

What would you do with $25,000?

I would use it to buy a home for my family. Stability changes everything. Having a place that belongs to us would give me the freedom to keep growing as an artist and keep building something lasting for the people who depend on me.

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