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Juan Carlos Zaldivar

Film, like the body, decays. We explore illusion, memory, and tech’s growing power to inspire actionable change in the world.

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You decide who will appear in Artforum Magazine, take home $25,000, and display their work at The Art of Elysium's Salon!

Voting for the Top 10 ends Thursday the 28th of May at 7PM PDT

What is The People's Artist?

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What is your favorite type of art to create?

Our work investigates embodiment and impermanence, using moving images to examine how technology shapes memory, truth, and perception.

Where do you find inspiration?

In the illusion of the moving image, which, ironically, is used to document and even validate our reality.

What would you do with $25,000?

We propose a global campaign for TheGoldRoom.space as a public-facing, participatory photo installation and archive activating conversations around memory, aging, and care. Beautiful, respectful and engaging, The Gold Room is a replicable model for memory care engagement in urban communities. Photo portraits of people living with memory challenges and their care partners will be printed on gold paper to create immersive environments that invite conversation, reflection, and communal support.

The Art of Elysium

Vote for Juan Carlos Zaldivar to become The People's Artist while supporting a great cause! Cast your free daily vote or make an even bigger impact when you vote by donation, supporting The Art of Elysium in their mission to use art as a catalyst to help people triumph over difficult life challenges.


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